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Bedding product introductions at the High Point Market
Furniture Today - April 2013
Classic Brands Memory Foam Collection features enhanced styling with an upgraded cover design, new profiles and refreshed point-of-purchase materials....
On Bedding : Chilling with Gel in Vegas
Home Furnishings Business - February 2013
Classic Brands announced the addition of a new mattress to its Memory Foam Collection, as well as three new gel memory foam mattresses to its E-Commerce Collection...
Classic Brands expands Midwest sales team
Bed Times - April 3, 2013
Specialty mattress and sleep accessories manufacturer Classic Brands, with headquarters in Jessup, Md., has hired Matthew Hervey as sales representative for the central United States...
Gel beds gaining ground at Market
Furniture Today - October, 2012
HIGH POINT - Interest in gel bedding remains on the upswing, bedding producers report. Gel beds at all price points are attracting attention in mattress showrooms across the market here. Senior bedding executives, watching the activity, said gel has emerged as a breakthrough category...
Spotlight: INSIDE PILLOWS
Bedroom Mgazine - October, 2012
Classic Brands Cool Gel Pillow—The Alpine and Spirit Cool Gel Pillow are two new additions to the Classic Brands Pillow Collection...
Tier Two bedding players add gel models
Furniture Today - July, 2012
Classic Brands' Posture-Cloud Collection features a Cool Gel foam layer in various models ranging from nine inches to 13 inches in height...
On Bedding : High on Marketing at Market
Home Furnishings Business - May 15, 2012
Classic Brands introduced a new cover design added to its PostureCloud collection of gel foam mattresses. The design incorporates new ticking and construction, giving the beds a fresher, more contemporary look. The PostureCloud line will now be offered in three models...
On Bedding : Still All About the Gel
Furniture Today - February 2012
Classic Brands got in swing with the gel trend with its new PostureCloud Collection, which comes with a layer of its Cool Gel Foam, as well as the Cool Gel Collection...
Furniture Today - February 13, 2012
The PostureCloud Sanctuary is an 11-inch mattress with a layer of Cool Gel foam...
Classic Brands Links to Social Media
Bedroom Magazine - October, 2011
Classic Brands adds a social media campaign with the launch of their new corporate website, www.classicmattress.com. The fresh, new site comes after months of researching the needs of both consumers and bedding retailers...
Looking at Gel
Bedroom Magazine - October, 2011
Cool Gel Collection—Classic Brands’ Cool Gel Memory Foam includes gel infused into the memory foam to create a cooler, consistent sleep surface while still retaining the pressure- relieving properties of traditional memory foam....
Finding Your Comfort Zone: Best Buys in Innerspring & Specialty Mattresses
Consumers Digest - March, 2012
When mattress-makers say their products are cooling down, it has nothing to do with sales. They mean that the latest mattresses are designed to feel cooler when you sleep on them, because gel is being incorporated into the memory-foam cushion...
More players bring gel bedding to market
Furniture Today - November, 2011
Classic Brands says it has been developing and testing gel products since 2008, and now has a gel product that it can price aggressively to make its benefits available to a wider group of consumers...
Furniture Today - March, 2011
CLASSIC BRANDS IHFC - Posturetemp collection of memory foam mattresses, retailing from $999 to $1,599, will be positioned as luxury brand, featuring high performance memory foam, a knit cover and a copper tape edge and complementing suede border. ...
High Point highlights include gel, latex, innerspring lines
Furniture Today - October, 2011
Gel. Toppers. And even gel toppers. A Top 15 bedding producer returns to High Point. A longtime independent rebrands itself and rolls out new lines, one of which features gel...
Perfect Memory Foam Pillow from Classic Brands
Bedroom Magazine - January, 2011
Debuting at the Las Vegas Market and designed for those who enjoy the comfort of a down pillow, the “Perfect Memory Foam Pillow” replicates the feel of down without any of the associated allergy issues....
Classic Advances Brands for RSAs and Consumers – Adopts a Multi-Brand Strategy
Bedroom Magazine - August 11, 2010
Classic Brands tells BEDROOM Magazine that the specialty sleep products company will continue its focus on a diversified, multi-brand strategy in effort to capitalize on future growth opportunities within the specialty sleep category....
Classic Brands Says: Chinese Imports Now Represent
10-Percent of Floor Space at Top Retail Chains
Bedroom Magazine - June 23, 2010
Classic Brands CEO Michael Zipelli has had many years of mattress/ bedding retail experience. One thing that Zipelli will tell you is that while many consumers want to purchase beds at as reasonable a price as possible, they do not want inferior goods....