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Press Room
Looking At Gel
Bedroom Magazine - October, 2011
As we first observed in the Winter 2011 issue, gel continues to be an innovative material now used in a variety of ways throughout the mattress industry....
High Point highlights include gel, latex, innerspring lines
Furniture Today - October, 2011
Gel. Toppers. And even gel toppers. A Top 15 bedding producer returns to High Point. A longtime independent rebrands itself and rolls out new lines, one of which features gel...
Perfect Memory Foam Pillow" from Classic Brands
Bedroom Magazine - January, 2011
Debuting at the Las Vegas Market and designed for those who enjoy the comfort of a down pillow, the “Perfect Memory Foam Pillow” replicates the feel of down without any of the associated allergy issues....
Classic Brands Joins Hit Reality Show To Make Dreams Come True For Students Of Girls Hope Of Baltimore
1888 Press Release - October 10, 2010
Classic Brands has revamped and relaunched its Dormia specialty sleep line, introducing new looks designed to help the line stand out from other imported bedding lines....
Boys Hope/Girls Hope: Extreme Makeover Home Edition
ABC - October 10, 2010
Learn more about the products and services featured on EMHE!....
Classic Brands on "Extreme Makeover
Home Furnishings Business - October 1, 2010
Dormia mattresses were featured in the season premiere of "Extreme Makeover: Home Edition" on ABC....
Classic Brands Has New High Point Showroom
Home Furnishings Business - October 1, 2010
Mattress vendor Classic Brands will open a new showroom in High Point's International Home Furnishings Center for Fall High Point Furniture Market, Oct. 16-21.....
Dormia Mattresses Selected For "Extreme Makeover: Home Edition
Furniture World Magazine - September 30, 2010
Classic Brands announced that in the season premiere of “Extreme Makeover: Home Edition” on ABC, the lives of seven Baltimore girls changed as the hit reality show unveiled the new Girls Hope of Baltimore group home...
Classic Advances Brands for RSAs and Consumers – Adopts a Multi-Brand Strategy
Bedroom Magazine - August 11, 2010
Classic Brands tells BEDROOM Magazine that the specialty sleep products company will continue its focus on a diversified, multi-brand strategy in effort to capitalize on future growth opportunities within the specialty sleep category....
Reorganized Classic Brands offers specialty sleep lines
Furniture Today - August 3, 2010
Brands matter to consumers shopping the hot specialty sleep category, says a supplier to that segment who puts "brands" right in its name. Jessup, Md.-based Classic Brands, formerly known as Classic Sleep Products, is emphasizing its portfolio of brands with its new name, one that accompanied its business reorganization earlier this year....
Classic Brands Says: Chinese Imports Now Represent
10-Percent of Floor Space at Top Retail Chains
Bedroom Magazine - June 23, 2010
Classic Brands CEO Michael Zipelli has had many years of mattress/ bedding retail experience. One thing that Zipelli will tell you is that while many consumers want to purchase beds at as reasonable a price as possible, they do not want inferior goods....
Dormia revamps sleep line to stand out from pack
Furniture Today - May 24, 2010
Classic Brands has revamped and relaunched its Dormia specialty sleep line, introducing new looks designed to help the line stand out from other imported bedding lines....
Court approves Classic Sleep Products sale
Furniture Today - February 1, 2010
A U.S. Bankruptcy Court judge has approved the sale of specialty
bedding producer Classic Sleep Products to a new company formed by
Classic management and the producer's Chinese manufacturing partner...
Court approves Classic Sleep Products sale
Furniture Today - February 1, 2010
A U.S. Bankruptcy Court judge has approved the sale of specialty
bedding producer Classic Sleep Products to a new company formed by
Classic management and the producer's Chinese manufacturing partner...
Court Approves Classic Sleep Sale and
Restructuring Plan
Home Furnishings Business - February 1, 2010
Classic Brands and Delandis are building a new mattress manufacturing
facility in Fujian, China to meet increased customer demand.
Construction should be completed in 2011...
Court Approves Classic's Sale &
Restructuring Plan
iStock Analyst - January 29, 2010
Only 25 days after filing for protection under the U.S. Bankruptcy Code,
Judge Nancy V. Alquist today approved the sale of Classic Sleep
Products to Classic Brands LLC, which was formed by the current
management team and the company's Chinese manufacturing partner....
What men want in bed (and No, it's not what you
are thinking)
The Palm Beach Post - January 21, 2010
But now the man cave is inching its way, big time, into the his-and-her
bedroom. Always looking for a way to increase sagging sales, bed and
mattress manufacturers are bringing us the man bed...
Classic Sleep Products To Restructure With $10
Million In New Capital
Furniture World - January 4, 2010
Classic Sleep Products announced that it filed a Chapter 11 petition
in U.S. Bankruptcy Court for the District of Maryland, seeking approval
of the sale of assets of the company. With the approval of the Court, a
new company, Classic Brands LLC, would own the assets and is backed
with an infusion of $10 million in new financing...
Classic Sleep Appoints Goodman VP Northeastern
Sales
Furniture World - December 4, 2009
Classic Sleep Products has appointed well-known retailer Harry Goodman
to the newly created position of vice president of northeastern sales.
Goodman spent the last decade helping build mattress retailer Sleepy's
expand its brand as its vice president of sales...
Promotion, training pay off for specialists
Furniture Today - November 30, 2009
Bedding specialty stores are gaining share because they are promoting
bedding more frequently than their competition, they have more
professional sales associates, and they give customers a better
shopping experience...
Sweet Dreams: Luxury mattresses are the hottest
trend in home furnishings
Post Gazette - November 28, 2009
For those who have trouble regulating their body temperature -- women in
menopause come to mind -- there's a new crop of bedding with
moisture-wicking and cooling properties. The Ultimate Mattress by
Dormia...
New bedding technology gives you a better
night's rest
Journal and Courier - November 28, 2009
Manufacturers are developing new ways to combat insomnia, including some
technologies debuted at this fall's Las Vegas Furniture Market and High
Point Market, two of the largest trade shows...
Classic Sleep Showed an All-Imported Lineup at
High Point
Bedroom Magazine - November 13, 2009
Michael Zipelli CEO of Classic Sleep Products has combined his keen
knowledge and experience at retail, with Classic Sleep's inherent
strength for innovation and technology, along with a strategic and
planned Chinese import strategy to offer excellent value sleep products
to the marketplace...
Forget the Springs vs. Foam Debate: Classic
Sleep Says Hybrid Construction is the Future of Bedding
Bedroom Magazine - October 5, 2009
It appears now that at least one specialty sleep manufacturer is finding
success in moving beyond the old formula by creating and marketing
hybrid beds. Classic Sleep Products has reported...that hybrid
mattresses, which combine multiple sleep technologies, exceeded
70-percent of the company's total sales...
Man Caves Out of the Garage, Into Bedroom
CBS News - September 29, 2009
A man's sanctuary -- known as a man cave -- is now expanding to the
bedroom, thanks to a new line of beds and mattresses designed to make
any guy's dreams that much sweeter...
Pimp My Bed: The Male Sleep Lair
Wall Street Journal - September 23, 2009
After years of catering to women, manufacturers are setting their sights
on men. The new macho mattresses they're introducing have
"muscle-recovery properties" and cooling technology, on the theory that
men are more likely to feel too hot in bed...
LAS VEGAS MARKET: Classic Sleep embraces
Chinese bedding
Furniture Today - September 15, 2009
Classic Sleep Products,
showing only imported mattresses here, is embracing Chinese-made
bedding. For value-priced beds, says Classic CEO Mike Zippelli, China
can't be beat...
Classic Sleep offers cool beds
Furniture Today - July 30, 2009
Classic Sleep Products says it has some cool new beds in its Dormia
line. And President Michael Zippelli means that — literally...
Classic Sleep Products hires Justin Gannon
Furniture Today - May 20, 2009
Classic Sleep Products has hired former retailer Justin Gannon as vice
president of sales. Gannon spent seven years at Upper Marlboro,
Md.-based Mattress Discounters, rising from director of buying to vice
president of merchandising and marketing.
Bedding Retailer Sit n' Sleep Introduces "Cool
Gel" Line
Furniture World - June 7, 2007
Dormia, an innovator in the design and marketing of mattresses and
bedding products, said that it was significantly expanding its west
coast distribution with Sit n' Sleep now carrying its innovative
"CoolGel" lineup its 27 Los Angles-area showrooms...
How not to lose sleep over buying a mattress
USA Today - March 19, 2007
Many people are tossing and turning on potentially bad beds because they
dread mattress shopping...
Dormia To Introduce New Super Premium Mattress
Collection
Furniture World - February 26, 2007
Dormia, an innovator in the design and marketing of mattresses and
bedding products, reported that it would introduce two brand new super
premium mattresses as part of its product lineup. The new mattress
offerings, the "Summit" and the "Dream" combine the comfort and
support...




