Press Room

Bedding product introductions at the High Point Market
Furniture Today - April 2013
Dormia Memory Foam Collection features enhanced styling with an upgraded cover design, new profiles and refreshed point-of-purchase materials....

William Clouse joins Classic Brands as chief operating officer
Furniture Today - January 25, 2013
JESSUP, Md. — Classic Brands has hired William Clouse as chief operating officer.....

People On The Move
Furniture Today - March 2013
Classic Brands JESSUP, Md. - Classic Brands has hired William Clouse as chief operating officer....

On Bedding : Chilling with Gel in Vegas
Home Furnishings Business - February 2013
Classic Brands announced the addition of a new mattress to its Dormia Memory Foam Collection, as well as three new gel memory foam mattresses to its E-Commerce Collection...

Classic Brands expands Midwest sales team
Bed Times - April 3, 2013
Specialty mattress and sleep accessories manufacturer Classic Brands, with headquarters in Jessup, Md., has hired Matthew Hervey as sales representative for the central United States...

Gel beds gaining ground at Market
Furniture Today - October, 2012
HIGH POINT - Interest in gel bedding remains on the upswing, bedding producers report. Gel beds at all price points are attracting attention in mattress showrooms across the market here. Senior bedding executives, watching the activity, said gel has emerged as a breakthrough category...

Spotlight: INSIDE PILLOWS
Bedroom Mgazine - October, 2012
Classic Brands Cool Gel Pillow—The Alpine and Spirit Cool Gel Pillow are two new additions to the Classic Brands Pillow Collection...

Tier Two bedding players add gel models
Furniture Today - July, 2012
Classic Brands' Posture-Cloud Collection features a Cool Gel foam layer in various models ranging from nine inches to 13 inches in height...

On Bedding : High on Marketing at Market
Home Furnishings Business - May 15, 2012
Classic Brands introduced a new cover design added to its PostureCloud collection of gel foam mattresses. The design incorporates new ticking and construction, giving the beds a fresher, more contemporary look. The PostureCloud line will now be offered in three models...

On Bedding : Still All About the Gel
Furniture Today - February 2012
Classic Brands got in swing with the gel trend with its new PostureCloud Collection, which comes with a layer of its Cool Gel Foam, as well as the Cool Gel Collection...

Market Hits
Furniture Today - February 13, 2012
The PostureCloud Sanctuary is an 11-inch mattress with a layer of Cool Gel foam...

Classic Brands Links to Social Media
Bedroom Magazine - October, 2011
Classic Brands adds a social media campaign with the launch of their new corporate website, www.classicmattress.com. The fresh, new site comes after months of researching the needs of both consumers and bedding retailers...

Looking at Gel
Bedroom Magazine - October, 2011
Cool Gel Collection—Classic Brands’ Cool Gel Memory Foam includes gel infused into the memory foam to create a cooler, consistent sleep surface while still retaining the pressure- relieving properties of traditional memory foam....

Finding Your Comfort Zone: Best Buys in Innerspring & Specialty Mattresses
Consumers Digest - March, 2012
When mattress-makers say their products are cooling down, it has nothing to do with sales. They mean that the latest mattresses are designed to feel cooler when you sleep on them, because gel is being incorporated into the memory-foam cushion...

More players bring gel bedding to market
Furniture Today - November, 2011
Classic Brands says it has been developing and testing gel products since 2008, and now has a gel product that it can price aggressively to make its benefits available to a wider group of consumers...

Bedding
Furniture Today - March, 2011
CLASSIC BRANDS IHFC M-615 - Posturetemp collection of memory foam mattresses, retailing from $999 to $1,599, will be positioned as luxury brand, featuring high performance memory foam, a knit cover and a copper tape edge and complementing suede border. ...

High Point highlights include gel, latex, innerspring lines
Furniture Today - October, 2011
Gel. Toppers. And even gel toppers. A Top 15 bedding producer returns to High Point. A longtime independent rebrands itself and rolls out new lines, one of which features gel...

Perfect Memory Foam Pillow" from Classic Brands
Bedroom Magazine - January, 2011
Debuting at the Las Vegas Market and designed for those who enjoy the comfort of a down pillow, the “Perfect Memory Foam Pillow” replicates the feel of down without any of the associated allergy issues....

Classic Brands Joins Hit Reality Show To Make Dreams Come True For Students Of Girls Hope Of Baltimore
1888 Press Release - October 10, 2010
Classic Brands has revamped and relaunched its Dormia specialty sleep line, introducing new looks designed to help the line stand out from other imported bedding lines....

Boys Hope/Girls Hope: Extreme Makeover Home Edition
ABC - October 10, 2010
Learn more about the products and services featured on EMHE!....

Classic Brands on "Extreme Makeover
Home Furnishings Business - October 1, 2010
Dormia mattresses were featured in the season premiere of "Extreme Makeover: Home Edition" on ABC....

Classic Brands Has New High Point Showroom
Home Furnishings Business - October 1, 2010
Mattress vendor Classic Brands will open a new showroom in High Point's International Home Furnishings Center for Fall High Point Furniture Market, Oct. 16-21.....

Dormia Mattresses Selected For "Extreme Makeover: Home Edition
Furniture World Magazine - September 30, 2010
Classic Brands announced that in the season premiere of “Extreme Makeover: Home Edition” on ABC, the lives of seven Baltimore girls changed as the hit reality show unveiled the new Girls Hope of Baltimore group home...

Classic Advances Brands for RSAs and Consumers – Adopts a Multi-Brand Strategy
Bedroom Magazine - August 11, 2010
Classic Brands tells BEDROOM Magazine that the specialty sleep products company will continue its focus on a diversified, multi-brand strategy in effort to capitalize on future growth opportunities within the specialty sleep category....

Reorganized Classic Brands offers specialty sleep lines
Furniture Today - August 3, 2010
Brands matter to consumers shopping the hot specialty sleep category, says a supplier to that segment who puts "brands" right in its name. Jessup, Md.-based Classic Brands, formerly known as Classic Sleep Products, is emphasizing its portfolio of brands with its new name, one that accompanied its business reorganization earlier this year....

Classic Brands Says: Chinese Imports Now Represent 10-Percent of Floor Space at Top Retail Chains
Bedroom Magazine - June 23, 2010
Classic Brands CEO Michael Zipelli has had many years of mattress/ bedding retail experience. One thing that Zipelli will tell you is that while many consumers want to purchase beds at as reasonable a price as possible, they do not want inferior goods....

Dormia revamps sleep line to stand out from pack
Furniture Today - May 24, 2010
Classic Brands has revamped and relaunched its Dormia specialty sleep line, introducing new looks designed to help the line stand out from other imported bedding lines....

Court approves Classic Sleep Products sale
Furniture Today - February 1, 2010
A U.S. Bankruptcy Court judge has approved the sale of specialty bedding producer Classic Sleep Products to a new company formed by Classic management and the producer's Chinese manufacturing partner...

Court approves Classic Sleep Products sale
Furniture Today - February 1, 2010
A U.S. Bankruptcy Court judge has approved the sale of specialty bedding producer Classic Sleep Products to a new company formed by Classic management and the producer's Chinese manufacturing partner...

Court Approves Classic Sleep Sale and Restructuring Plan
Home Furnishings Business - February 1, 2010
Classic Brands and Delandis are building a new mattress manufacturing facility in Fujian, China to meet increased customer demand. Construction should be completed in 2011...

Court Approves Classic's Sale & Restructuring Plan
iStock Analyst - January 29, 2010
Only 25 days after filing for protection under the U.S. Bankruptcy Code, Judge Nancy V. Alquist today approved the sale of Classic Sleep Products to Classic Brands LLC, which was formed by the current management team and the company's Chinese manufacturing partner....

What men want in bed (and No, it's not what you are thinking)
The Palm Beach Post - January 21, 2010
But now the man cave is inching its way, big time, into the his-and-her bedroom. Always looking for a way to increase sagging sales, bed and mattress manufacturers are bringing us the man bed...

Classic Sleep Products To Restructure With $10 Million In New Capital
Furniture World - January 4, 2010
Classic Sleep Products announced that it filed a Chapter 11 petition in U.S. Bankruptcy Court for the District of Maryland, seeking approval of the sale of assets of the company. With the approval of the Court, a new company, Classic Brands LLC, would own the assets and is backed with an infusion of $10 million in new financing...

Promotion, training pay off for specialists
Furniture Today - November 30, 2009
Bedding specialty stores are gaining share because they are promoting bedding more frequently than their competition, they have more professional sales associates, and they give customers a better shopping experience...

Sweet Dreams: Luxury mattresses are the hottest trend in home furnishings
Post Gazette - November 28, 2009
For those who have trouble regulating their body temperature -- women in menopause come to mind -- there's a new crop of bedding with moisture-wicking and cooling properties. The Ultimate Mattress by Dormia...

New bedding technology gives you a better night's rest
Journal and Courier - November 28, 2009
Manufacturers are developing new ways to combat insomnia, including some technologies debuted at this fall's Las Vegas Furniture Market and High Point Market, two of the largest trade shows...

Classic Sleep Showed an All-Imported Lineup at High Point
Bedroom Magazine - November 13, 2009
Michael Zipelli CEO of Classic Sleep Products has combined his keen knowledge and experience at retail, with Classic Sleep's inherent strength for innovation and technology, along with a strategic and planned Chinese import strategy to offer excellent value sleep products to the marketplace...

Forget the Springs vs. Foam Debate: Classic Sleep Says Hybrid Construction is the Future of Bedding
Bedroom Magazine - October 5, 2009
It appears now that at least one specialty sleep manufacturer is finding success in moving beyond the old formula by creating and marketing hybrid beds. Classic Sleep Products has reported...that hybrid mattresses, which combine multiple sleep technologies, exceeded 70-percent of the company's total sales...

Man Caves Out of the Garage, Into Bedroom
CBS News - September 29, 2009
A man's sanctuary -- known as a man cave -- is now expanding to the bedroom, thanks to a new line of beds and mattresses designed to make any guy's dreams that much sweeter...

Pimp My Bed: The Male Sleep Lair
Wall Street Journal - September 23, 2009
After years of catering to women, manufacturers are setting their sights on men. The new macho mattresses they're introducing have "muscle-recovery properties" and cooling technology, on the theory that men are more likely to feel too hot in bed...

LAS VEGAS MARKET: Classic Sleep embraces Chinese bedding
Furniture Today - September 15, 2009
Classic Sleep Products, showing only imported mattresses here, is embracing Chinese-made bedding. For value-priced beds, says Classic CEO Mike Zippelli, China can't be beat...

Classic Sleep offers cool beds
Furniture Today - July 30, 2009
Classic Sleep Products says it has some cool new beds in its Dormia line. And President Michael Zippelli means that — literally... 

Classic Sleep Products hires Justin Gannon
Furniture Today - May 20, 2009
Classic Sleep Products has hired former retailer Justin Gannon as vice president of sales. Gannon spent seven years at Upper Marlboro, Md.-based Mattress Discounters, rising from director of buying to vice president of merchandising and marketing.

Bedding Retailer Sit n' Sleep Introduces "Cool Gel" Line
Furniture World - June 7, 2007
Dormia, an innovator in the design and marketing of mattresses and bedding products, said that it was significantly expanding its west coast distribution with Sit n' Sleep now carrying its innovative "CoolGel" lineup its 27 Los Angles-area showrooms...

How not to lose sleep over buying a mattress
USA Today - March 19, 2007
Many people are tossing and turning on potentially bad beds because they dread mattress shopping...

Dormia To Introduce New Super Premium Mattress Collection
Furniture World - February 26, 2007
Dormia, an innovator in the design and marketing of mattresses and bedding products, reported that it would introduce two brand new super premium mattresses as part of its product lineup. The new mattress offerings, the "Summit" and the "Dream" combine the comfort and support...